For many small business owners, marketing feels like a tug-of-war between ambition and reality. The desire to get noticed battles the need to stay within budget, and often, that battle can seem unwinnable. But when creativity takes the lead, even a lean wallet can make a loud statement. Building a smart, cost-effective marketing plan is less about spending big and more about spending wisely—doubling down on reach, not receipts. Start by Getting Rid of the Guesswork Before diving into tactics, businesses